by admin | Feb 18, 2014 |
New Market Analysis The ChallengeHow We HelpedResultsServices Utilized Caradigm, Microsoft and GE Healthcare’s newly formed joint health IT venture, sought guidance in determining the most promising country markets and customer segments for their Healthcare Performance Management Platform. The recently formed product team had been handed a list of seven possible countries that aligned to prior investments made by GE and Microsoft. However, the team wanted clarity on which top 3 markets best aligned to early entry of their healthcare IT platform and could be supported with the development team’s limited resources. Marilyne Coblentz of Xadian Group used her first-hand overseas living and work experience to create a comprehensive outline for an in-depth market analysis and requirements document. This document took into consideration a holistic view of each country’s environment that could impact or hinder the success of a new healthcare IT market entrant. This view included: politial situations, social-economic trends, healthcare delivery and payment systems, industry standards and competitive landscape. Marilyne leveraged her own knowledge and experience, explored and reviewed published materials and industry reports, and interviewed in-country representatives and industry experts. This comprehensive project resulted in recommendations to prioritize markets differently than what had been the team’s original direction. Based on the findings, Caradigm moved forward on focusing resources and development on those top country markets. In-depth Country Market Analysis Market Requirements Outline Refined by Xadian Group Primary and Secondary Market Research in non-U.S. Markets Competitive...
